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Pretty Soul Stories

Hey, I'm Paige!

How many people study in their 30s to do a career they have dreamed of and weeks after finishing start a side hustle business that booms? Yip, thats me! The wild follower of my intuition, an aquarius, deep empath & honest lover of people!

What started as a deep desire to source crystals for my mothers shop with integrity, honesty & transparency boomed into the business we have today. I had zero business skills & was working as a counsellor, a mother of 3 in rural New Zealand and I can safely say crystals changed my life.

Fate knew I needed to merge my obsession with self improvement, healing and living your best authentic life with using natures tools to compliment that journey, it combined what I value as a person with a product and into this life changing business. My suppliers are now family and customers who I know on first name basis.

Through vulnerability, openness & a genuine desire for truthful selling & creation of products in this space I have grown this business to what it is today surrounded by my family helping and closest friends! My best friend is in charge of packaging, my Mum hand pours the candles and my children have grown up alongside this business.

I want you to come to this space and feel safe, find the tools you need to feel supported in your everyday journey through life and know that whatever products we create have been from earth to excellence, we settle for only the best because that is what you deserve.

My commitment to you as a brand owner

Transparency

We openly share where our crystals and fragrances come from, how they’re sourced, and the journey they take to reach you — no secrets, no shortcuts. We acknowledge full transparency we build long term trusted relationships with our suppliers however we are not physically at mine localities at time of mining, we get detailed videos of raw material through to polishing process to ensure quality and authenticity of materials.

Trust

We’ve built a community who knows they can rely on us for genuine quality and consistent care, from first purchase to long-term support. To me trust is showing up with the most accurate information we get at the time, as testing comes out about materials and if anything changes you are the first to be updated by us!

Honesty

We communicate with clarity and integrity — from product descriptions to customer service — ensuring you always know exactly what you’re receiving. We don't make claims we can't back, we never back to be present for 100% of the mining process to guarantee anything but we are committed to only supporting suppliers we align with.

Responsible Purchasing Decisions

We carefully choose suppliers who respect the earth and their workers, so your purchases align with values of fairness, sustainability, and respect for nature. We understand in our industry impact occurs often indirectly as a result of larger mining operations but our industry has a form of impact, our duty is to make purchasing decisions that support minimizing impact where possible.

Commitment to Customers

We treat every order as if it were our own, providing personal care, thoughtful packaging, and a guarantee that your experience matters above all else. We do ask that our policies are all understood to ensure that this relationship is open and transparent.

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